3560+

Essay代寫訂單

1896+

網課代修訂單

Assignment代寫范文-雀巢公司的并購策略

來源:網絡整理? ? 作者:assignment due論文網? ? 發布時間:2020-09-28 10:32? ? 瀏覽次數: 加拿大澳洲英国代写,网课代上,网课代考,论文代写-assignment due®次? ? 字數:14928字

文章分類:Assignment代寫案例? ? 文章關鍵詞:Assignment代寫范文

文章導讀:本文是一篇Assignment代寫范文,范文主要討論了世界知名企業雀巢公司的并購策略,介紹雀巢的早期發展史,以及它是如何通過布局全球并購藍圖而發展為一家成功的跨國公司的。...

加拿大澳洲英国代写,网课代上,网课代考,论文代写-assignment due®   雀巢公司是世界上最大的食品制造商,1867年由Henri Nestle在瑞士創辦了這家未來的食品業巨頭。今天,雀巢在全球范圍內擁有500多家工廠。這家公司最初是以生產嬰兒食品起家,現在則是以生產巧克力棒和速溶咖啡聞名遐邇。

  

加拿大澳洲英国代写,网课代上,网课代考,论文代写-assignment due®   并購作為一種常見的商業策略能夠為并購雙方帶來很多的好處。最重要的就是并購所產生的協同效應包括:經營協同效應和財務協同效應。只要運用得當并購行為可以幫助企業擴大生產經營規模,提高市場份額,跨入新的行業,實施品牌經營戰略,實施多元化戰略。這些好處在雀巢漫長的并購史中被很好的體現了出來。

  今天的范文就是分析世界知名企業“雀巢公司”的并購策略,本篇文章將會被分為兩部分。第一部分用來介紹雀巢的早期發展史,以及它是如何通過布局全球并購藍圖而發展為一家成功的跨國公司的。第二部分將在下一篇范文中繼續介紹,下篇主要介紹雀巢在中國的發展史以及它究竟實施了哪些策略、并購了哪些本土品牌后成為中國市場上最大、最成功的食品企業的。

  1.Background Information

加拿大澳洲英国代写,网课代上,网课代考,论文代写-assignment due®   Nestlé is known for its numerous cross-border acquisitions in various industries to win local market. Through these acquisitions, Nestlé now has more than 6,000 different brands across the world, with around 22,000 products, mainly coffee, baby food, dairy products, breakfast cereals, candies, seasoning, bottled water, ice cream, pet food and so on. These products are categorized into seven distinct lines of business below.

  At first, Nestlé's powdered and liquid beverages accounts for 22% of total sales worldwide mostly due to a high rate of soluble coffee sales. Powdered and liquid beverages include brands such as Nescafe, Nespresso, Tasters Choice and Nestea in worldwide coffee industry, Nestlé's competitors include Boncafe, Owl Super Coffeemix Mfg Pte Ltd, and Super Coffeemix Mfg Pte Ltd, however, with Kraft Foods (Maxwell House) being its biggest rivalry.

  Nestlé is currently number one in China coffee market with 80% marketshare. Next, there are 75 different brands of bottled water around the globe. In China, Nestlé is the 9th player in selling water, with only 1.7% of market by value according to Euromonitor. Nestlé also sells infant food, milk, condensed milk, and ice cream.

  It has up to 17,000 farmers trained by 2011 on dairy farming and launched several world-class Dairy Farming Institutes to foster the development of sustainable dairy production throughout the globe.

  In addition, for many years, Nestlé focuses on nutrition, health, and wellness which are also mentioned in its new redefined strategy to ensure its products are safer and healthier while meeting customers taste. To enhance its growth in these areas, several companies were acquired including Pfizers Wyeth infant nutrition business in April 2012 at $11. 85 billion.

  2.Inception, Development and Early Acquisitions

加拿大澳洲英国代写,网课代上,网课代考,论文代写-assignment due®   Nestlé was originally only a small scale milk manufacturer. Through the history of Nestlé, it gradually expanded its scale through effective capital operation and a rich experience in acquisitions.These factors were the main keys for Nestlé to achieve a significant market share and improve its competitiveness, becoming the biggest player in the worldwide food industry.

加拿大澳洲英国代写,网课代上,网课代考,论文代写-assignment due®   Back to the very beginning, the founder of the Nestlé Company, Henri Nestlé, a trained pharmacist at his early twenties, was very concerned on the high rate of baby mortality due to malnutrition. Nestlé began experimenting various combinations of cow’s milk, wheat flour and sugar, trying to develop a substitute source of baby food.

  He founded his company under his family name, Nestlé, in 1866. His formula was later proved to be viable option to mothers who were unable to breast feed their children. His new product was launched a year later and quickly expanded throughout the region and saved many infants’ lives, his product became a great value to consumers, and is known under the name of Farine Lactee which soon was sold throughout Europe.

  By 1875, Nestlé further expanded his business territory and started to sell its products in many parts of the world, including Indonesia, Egypt, USA and Argentina. However, on the same year, Nestléen countered difficulties in management and could not sustain a healthy development of the company, and later the company was acquired by Jules Monnerat.

  Though Nestlé underwent new ownership, its approach to national and international markets by the new management was retained. Monnerat was a wise businessman who deeply understood the key to Nestlés success, The company should overcome competitive obstacle, quickly merge in new markets, be a leader in their core industry, and most of all to perform investment and M&As as an effective method.

加拿大澳洲英国代写,网课代上,网课代考,论文代写-assignment due®   With this in mind Monnerat started to perform a series of acquisitions in other countries, penetrated overseas market and built local factories to manufacture products, saving the cost of export tax as well as trade barriers.

  In the beginning of 1898, Nestlé started to perform a series of acquisitions in the US, Britain, Germany, Spain, and many other countries, and started to build factories expanding its scale. However, it did not take long for the other companies to master the formula of condensed milk and milk powder.

  Nestlé's formula was no longer a secret to its competitors. To change this, Nestlé merged with the Anglo-swiss Condensed Milk Company in 1905. Together they stepped outside Europe and started to explore new markets. At the time of World War I in 1914, Nestlé already had 4 sub-factories around the globe, and became a food producing giant.

  Although the World War I had brought global disaster, Nestlé was able to make profit out of it. The war brought shortage in food, and milk became scarce while its price kept rising. During the war, Nestlé made many profits and had a fast growth. As the war ended, farming in Europe returned to normal and people had more demand in fresh milk rather than condensed milk or powdered milk.

加拿大澳洲英国代写,网课代上,网课代考,论文代写-assignment due®   In the 1930s, scientists working for Nestlé invented a way to conserve coffee, which is today known as instant coffee. This new product was very appreciated by consumers. During the World War Il, Nestlé received huge coffee orders from the army. Since then its coffee sales increased from 100 million coffee bags to 225 million.

加拿大澳洲英国代写,网课代上,网课代考,论文代写-assignment due®   After the war, Nestlé set a long term target of global development and performed a series of investments and acquisitions overseas. In 1947, Nestlé decided to establish partnership with Maggi, an American food company, who at that time was also a rapidly growing company.

  Mr. Nestlé showed understanding of the importance of branding from the very beginning of his career. The original he used was based on his family's coat of arms, which features a bird sitting on a nest. This was a reference to the family name which means "nest "in German.

加拿大澳洲英国代写,网课代上,网课代考,论文代写-assignment due®   Mr. Nestlé changed the to reflect a mother bird in a nest on an oak branch feeding its three baby birds (later reduced to two baby birds), to build a connection between his name and his products.

  In the eyes of customers, such mirrors affection, protection, and safe food that a mother can give to her baby. Today, the familiar birds nest continues to be used on Nestlés products worldwide, in a modified form, and is considered as instantly recognizable .

  Through many M&A activities, Nestlé kept a sustainable growth in the international market, and had a strong competitive strength. However, its development was not always smooth as expected.

加拿大澳洲英国代写,网课代上,网课代考,论文代写-assignment due®   After the1970, infants from countries including USA and Australia who were fed from Nestlé products were reported of malnutrition, in severe cases death were also reported. This badly influenced Nestlé image, and consumers from different corners of the world protested against Nestlés products.

  Facing such a situation, Nestlé had no choice but to make changes to its strategy. It established special R&D centers to ensure a balanced nutrition in its products. Nestlé also made commitment to abide by the WHO rules for infant food. It took a decade for the consumers to start trusting Nestlés product again but at a high cost to Nestlé.

加拿大澳洲英国代写,网课代上,网课代考,论文代写-assignment due®   In 1982, Helmut Maucher became the new Chief Executive Officer of Nestlé. He quickly put forward a new two-fold strategy: improve Nestlé financial situation through internal adjustments and divestments, and continue its policy of strategic acquisitions.

加拿大澳洲英国代写,网课代上,网课代考,论文代写-assignment due®   Despite a downturn business, Nestlé had $16 billion saved in bank. Marcher used this saving to perform a series of overseas acquisition. Many people thought that this would not save Nestlé. But the fact proved different, and that the decision made by the new CEO was wise. T

  hese acquisition activities made Nestlé came out from its downturn, and started to make profits again. In 1984, Nestlé put forward a new set of acquisitions, including a public offer of $3 billion for the American food giant Carnation. During that time, the takeover, sealed in 1985, was one of the largest in the history of the food industry.

加拿大澳洲英国代写,网课代上,网课代考,论文代写-assignment due®   In 1988, Nestlé acquired British Rowntree at the price of $6 billion. This acquisition had brought Nestlé a renowned brand, Kit-kat. Nestlé later acquired two more companies French Perrier and Italian San Pellegrino in 1992 and 1997 respectively, both produced bottled mineral water. The acquisitions had given green light to Nestlé in mineral water market in Europe.

加拿大澳洲英国代写,网课代上,网课代考,论文代写-assignment due®   In 2001, Nestlé spent 10 billion in the purchase of Purina and creation of Nestlé Purina Pet Care Company the second pet food manufacturer giant in America. After the acquisition, Nestlé became the world’s second biggest pet food manufacturer.

  In 2002 Nestlé acquired Haagen-dazs from the American General Mills Company and took over all shares. There were two main acquisitions in 2002: Dreyer, America third biggest ice-cream business, and German Schoellers Company. These acquisitions made Nestlé a leading ice-cream business, taking over 60% market share in the US.

  In 2006, Jenny Craig and Uncle Toby's were acquired, as well as Greek Delta Ice Cream In 2007, Nestlé spent almost US$5.5 billion to acquire Gerber Company, a sub-company of Novartis. Gerber was the world biggest company and had a good reputation for its baby products.

  The acquisition made Nestlé to become the world biggest baby food product manufacturer. On March 1, 2010, Nestlé purchased Krafts North American frozen pizza business for S3.7 billion and market leader of fast food and snack in USA and Canada.

  Through the history of Nestlé, we found that Nestlé’s success lies on its constant acquisition activities to keep expanding its scale, and maintained its dominant position. These acquisitions had made Nestlé the world largest supplier of infant food products, beverages, confection, ice-cream, seasonings, pet food, healthcare nutrition, and many other fields. Today, Nestlé is the world largest food manufacturer, and is also one of the most successful MNES in history.

  3.Nestlé’s Business Principle of Cross-border Acquisitions

加拿大澳洲英国代写,网课代上,网课代考,论文代写-assignment due®   Nestlé mainly uses cross-border acquisitions as a mode of entrying in a new industry or market or to increase its current market share in certain area. Throughout its long history, Nestlé has always targeted to achieve long term and sustainable profit. Nestlé would never favor a short term profit at the cost of successful long-term business development

加拿大澳洲英国代写,网课代上,网课代考,论文代写-assignment due®   When considering cross-borders acquisitions, Nestlé has three unique principles committing to follow in all M&A activities.

  First, Nestlé performs M&As under the condition of free will from both parties. Nestlé’s executives know it well that the key factors influencing the success of an acquisition are the level of acceptance that the targets assignment due management and its employees have upon the acquisition, as well as whether the integration is done smoothly. Acquisitions performed with any of the sides unwilling usually ended in failure. Nestlé understands this principle and never being hostile on its acquisition activities.

  Second, Nestlé would prioritize an acquisition of a company that can improve its current products on market. Even though Nestlé has a reputation of acquiring other companies, its acquisitions in history was not done blindly. It always insisted in acquisitions where both parties can be mutually benefited, or getting into partnership to strengthen their strategic target.

  The third one is the principle of competitive advantage. After an acquisition, Nestlé will invest into the target in terms of fund, technology and management. As return, Nestlé would maintain the targets’ original business models to better improve their competitive advantage after the integration.

  Nestlé has four main objectives of performing cross-border acquisitions.

加拿大澳洲英国代写,网课代上,网课代考,论文代写-assignment due®   First, a direct access to resources from the company acquired. Through acquisition, Nestlé can have a direct access to the targets' factories, machines and equipment, HR, and many other tangible and intangible assets.

  In this way, Nestlé can fully skip the preparation of the whole process of purchasing equipment and employing new staff, and directly starts production, which is a time and cost saving advantage. In addition to this, Nestlé can use low cost local labor and raw materials from the country of the acquired company to save production cost.

  This is very frequently seen in developing countries Moreover, through acquisition, Nestlé can utilize the sales channel that the acquired company originally had, relying on the good image and consumer loyalty to the acquired company to rapidly promote its products in local market.

  A good example is Nestlé’s acquisition of the well-known Chinese confectionary company, Hsu Fu Chi (徐福記), in 2011. Through the acquisition, Nestlé was able to promote its product through accessing Hsu Fu Chis 128 sales points allover China as well as the 20,000 sales branches.

  The second value is to increase its market share. Nestléhas since the beginning constantly acquired overseas companies to increase its market share and defeat its competitors, hence taking over the leading position.

  At the beginning of the 21st century, Nestlé, Dreyer and Unilever were three competitors in the ice-cream market. To change this situation, Nestlé purchased the brand Haagen-dazs, and acquired Dreyer, Nestlé’s market share immediately increased to 60%.

  The third value is its diversification in its productsand operations. As mentioned early, diversification can lower the business risk of a company. In order to achieve diversification, acquisition is the most important means. From a small scale dairy product business, developed into today's diversified product line of baby food, beverages, confectionary, ice-cream, seasonings, nutrition and many other categories, and having more than 20 brand throughout the world, Nestlé’s diversification of products and operation comes from its numerous acquisitions.

加拿大澳洲英国代写,网课代上,网课代考,论文代写-assignment due®   The forth value is to explore new market. At the end of last century, Nestlé experienced a downturn in its market share and revenue. Nestlé then decided to explore new overseas market and expanded to the Asia Pacific region, which at that time was undergoing fast economic growth, and with a huge potential market suitable for Nestlé development.

加拿大澳洲英国代写,网课代上,网课代考,论文代写-assignment due®   Moving to a different region where the culture was different was risky and full of barriers. Through partnering with or acquisition of local companies, Nestlé successfully overcame these barriers and quickly become the leading player in many Asian countries.

  關于雀巢的全球并購策略的范文到此就介紹完了,作為一家在中國已經運作了超過100多年的跨國公司,雀巢在中國市場完美復制它的全球并購策略,最終成為了中國市場上最成功的食品集團。以上就是范文全部內容,范文內容和格式僅供參考學習,歡迎閱讀,禁止抄襲。如果有Assignment代寫需要,請聯系網站客服。



(1)
(0)

特別聲明:本站文章內容來源于本站原創以及網絡整理,旨在幫助留學生學會如何寫留學作業論文以順利完成學業之目的,部分留學論文作業格式范文及內容僅供參考學習之用。如本站文章和轉稿涉及版權等問題,請作者及時聯系本站,我站將在第一時間予以刪除。
標題: Assignment代寫范文-雀巢公司的并購策略 ??????地址:http://pandacheat.com/case/assignmentdaixie/522.html
相關評論:
說點什么吧
  • 全部評論(0
    還沒有評論,快來搶沙發吧!

十大Essay代寫品牌

名稱 是否靠譜 網址
Meeloun論文網
HotEssay論文網
留學生活網
Essay代寫網
浩天論文網
Essaybang 待驗證
EssayCase 待驗證
TZessay 待驗證
英語代寫網 待驗證
51Done 待驗證

最新發布

成功案例

服務支持

為感謝您選擇assignment due論文網,我們為新客戶提供首單立減5%,第二單9折的優惠

加拿大澳洲英国代写,网课代上,网课代考,论文代写-assignment due®讓您切實感受到極致的留學作業代寫和網課代修服務體驗

服務流程

服務流程

assignment due論文網合作流程從客戶提出需求到服務報價,再到最終交稿,每一步都是規范和專業的。

常見問題

FAQ

Essay代寫多少錢?留學生作業代寫犯法嗎?Assignment代寫會被發現嗎?網課代修靠譜嗎?

服務保障

服務保障

40天內Fail全額退款,交稿后兩周內免費無限次修改,滿意為止,免費贈送Turnitin檢測報告。

在線客服

售前咨詢
售后咨詢
微信號
Essay_Cheery
微信
essay代写,留学生代写,英国硕士论文代,经济代写,数学,CS代写 essay代写,网课代考,统计代写,金融代写,代做功課服務-靠谱代写 一站式論文代寫,硕士论文代写,essay代写,统计代写 新西兰代写assignment,CS代写,数学代写,essay代写,统计代写-Excellent due 美国代写,北美专业代写留学生论文,CS作业代写-EasyDue™ Assignment代写,美国代写网课代做,商科assignment代写网课 作业代写,論文代寫代写assignment-北美最好的一站式学术代写服务机构 代写essay,论文加急,论文代写,北美顶级代写-EssayV美国论文代写 加拿大代写assignment,英国、美国、澳洲留学生论文代写,论文代写 澳洲代写,论文代写,代写assignment,essay代写-熊猫人代写